2013 Roundup: Truck art initiatives

This post covers the spread of truck art from Pakistan in its traditional medium to other forms around the world, through new art and endeavors, over 2013.

The redesign of a vintage American truck in Pakistani style by Kansas City-based artist Asheer Akram’s Pakistani Cargo Truck Initiative was completed and displayed. The final product is tasteful in re-purposing traditional American symbols, such as buffaloes, in the context of truck art.

Asheer Ahmed’s 1950’s grain truck done in the style of Pakistani truck art

The efforts by photographer Peter Grant, {UPDATE LINK HERE}discussed earlier on the site, to decorate a truck in New Zealand and show his work reached fruition with the completed decoration of the vehicle he named Artie. The artist he brought from Pakistan, Younus Nawaz, decorated other vehicles during his visit (pdf).

Pakistani youth from FATA were given cameras to photograph their lives. The result was exhibited at an event in Washington, DC and several of the stunning photos featured truck art.

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2013 Roundup: Truck art in advertising

Much has happened in the world of Pakistani truck art in 2013 – many exhibitions, new initiatives, truck art-inspired art, and news coverage. Over the next few days, I’ll be posting a summary of developments around different themes. Today, I’m covering truck art in advertising.

Truck art has occasionally been used by companies for its eye-catching, colorful appeal and this trend continued last year.

Truck art was the inspiration for the branding of Expo 2013 in Karachi

A video by the mobile company 02 features art from each of the countries where it offers service and uses truck art motifs for their Pakistan segment, which included the contributions from several Pakistani artists.

At Expo Pakistan, the largest trade fair held in Pakistan, the truck art-inspired logo was prominent on “posters, notebooks, goodie-bags and even in the fashion show”.

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